Marketing Cloud

This diagram (now updated for Winter 25 and AI/Agentforce), uses a hypothetical retail example to outline the Salesforce Data Cloud data flow and key logical processes.

This post provides an overview of data protection and privacy regulations across key Salesforce markets and highlights the key elements to be considered for multinational implementations.

This diagram (provided as a Miro board) covers high-level Salesforce B2B Solution Architecture concepts through a selection of multi-cloud scenarios (or flows). Provided as a technical reference for architects taking the new Salesforce B2B Solution Architect certification. Miro Board Link

This diagram (provided as a Miro board) covers high-level Salesforce B2C Solution Architecture concepts, retail scenarios and C360 integrated experiences. Provided as a technical reference for architects taking the new Salesforce B2C Solution Architect certification. Miro Board Link

The document linked below provides a high-level overview of the Marketing Cloud data modelling and management tools, programming languages, and APIs. For architects and developers taking the Salesforce Marketing Cloud Developer certification the document provides a useful technical reference.   Salesforce Marketing Cloud Developer

Please find below the findings of a recent investigation into Journey Builder Contact re-entry – where the concurrent journey injection relates to child records such as Opportunities or Purchases. Problem Where Journey Entry occurs at a Child-object level (Opportunity, Case or Purchase as examples), a given Contact may enter a Journey multiple times; the journey […]

This post marks the first Salesforce Marketing Cloud related post on this blog, an event reflective of the increasing number of Salesforce implementations that span both the Salesforce and Marketing Cloud platforms (or cross-cloud, a term I can’t seem to stop using). Architects working on such implementations require a solid understanding of Marketing processes and […]